Heads up, I bloody love Cadbury World. I think I’ve been to every incarnation since I was small and they used to give you that horrible “what chocolate used to be” drink…and then there was the chocolate passport stamp, the weird futuristic game & light tricks bit at the end, the introduction of the slightly trippy cocoa beans ride and now the 4D experience. I think I’ve tried to rope most of my Birmingham visiting guests into going at some point. So when Cadbury World asked me to come down and check out their afternoon tea, I didn’t need asking twice.
I invited my friend Til and, it turns out, despite living in Birmingham for years, she’s never been. Til is just generally brilliant, but if you need someone to be stupidly excited with you, she’s the girl to have in your corner. We figured best build up an appetite by wandering around the attraction and then stopping for a spot of tea, as you do. Thankfully they got rid of that horrible drink thing at the beginning, so you start with a spot of history about chocolate and the Cadbury family, take in a bit of what the factory looks like, eat some melted chocolate, go on the trippy cocoa bean ride, see some of the old adverts and play with some slightly weird games machines.
We headed into the cafe, which is a bit canteen-like (although with that many school trips you can see why) and were sat in a sort of indoor bandstand. I think it’s meant to be a bit special, but I sort of felt like Til and I had been put in the naughty corner – at least until some others joined us. You’re asked if you want tea or coffee and your hot drinks are taken over to you, along with a cake stand of afternoon tea delights.
I don’t know whose idea it was to do the sandwiches half-half white and brown bread, but it’s the sort of mind-trickery that I admire. There are an assortment of sandwich fillings which are fairly typical; ham and mustard, cheese, and salmon. And all the sandwiches come with no crusts, which I don’t mind but is probably pretty clever if you’re appealing to children. With the crusts gone you might thing the bread could end up hardening, but it was soft and spongey and as far as sandwiches go, pretty good.
Next up were the scones. These were pretty large and came accompanied by pots of clotted cream and jam, in the way that any scone should. They were good scones; not too crumbly, nor too dense…just right. And they were fruit scones, because I really don’t understand people who go for plain scones (or cheese scones, why is that a thing).
And then it was onto the cake. Cadbury World had gone for a more traditional style afternoon tea than I’ve been eating as of late, but it was nice to see a macaron each and miniature cakes which were all a bit different. Despite being really good and not eating any of the chocolate I was given on my way round Cadbury World, I found myself pretty full after the sandwiches and scones, but found enough room for a macaron (lovely) and some rocky road…because this was a chocolate factory’s afternoon tea, after all.
Defeated by the afternoon tea, we asked for a take away box and Til took some of the cakes with her as she was seeing a relative later that day. I’m not actually a big eater of chocolate, so the Cadbury World afternoon tea was about the right level for me, but I sort of expected a bit more chocolate, and certainly more well-known Cadbury stuff. Like those little sponges with flakes on the top you get in the supermarket, or cream-egg brownies as everyone seems to lose their mind over those. Just seems like a bit of a lost branding opportunity to me, but hey ho.
Oh and then we went on the 4D experience. You know those weird simulators where you get to pretend like you’re driving a plane or a really fast car or something? It’s a bit like that, only you’re in an auditorium and on some sort of magical chocolate rollercoaster. I know that sounds lame, but I bloody loved it. I’d have gone twice, if I could’ve. Bravo Cadbury World!
The Cadbury World afternoon tea is £19.95 per person, available Monday to Friday, outside of school term time, and is only valid on attraction entry between 12.40pm and 1.30pm (otherwise it would sort of stop being afternoon tea). Oh and if you’ve never been (heathen!) Cadbury World is located in Bournville, south Birmingham and is a short walk from Bournville train station or on the 11 bus route.
Disclosure: I was invited down to Cadbury World to try their afternoon tea by their PR team, but wasn’t obliged to write a positive review. They didn’t pay for previous trips to Cadbury World (my mum wishes). Oh and I love Cadbury World so much I moved down the road from it.